The ROI of Twitter – Forbes

According to an article Forbes Magazine, the first tweet of the day is worth $25.62, whereas a re-tweets are worth a mere $20.37.

  • On average, it takes 6-8 tweets a day to double the potential revenu earned
  • A successful Twitter marketing strategy could add about 1-2%annual revenue
  • Gain a better return by incorporating a YouTube channel
  • Instagram followers are worth 10 times more than Twitter followers

Conclusion

Although it is hard for social media marketers to qualify the ROI of their initiatives (such as twitter advertising and creating communities), it is becoming increasingly important for them to prove their worth. By using analytics and research articles, similar to that which is provided above, marketers can begin to understand just how much they can affect a business’s annual revenue.

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